If you’ve ever had the misfortune of not seeing an important email due to a sudden influx of newsletters in your inbox then you’re not alone. Meet Jojo Hedaya, co-founder Unroll.me, one of one the fastest growing email organizing companies in the market today. The idea for Unroll.me came to him out of a scenario very similar to the one stated. Jojo says that his business partner and co-founder of Unroll.me Josh Rosenwald would often miss his emails due to a cluttered inbox. They quickly came to the realization that there where only a handful of companies available in the market that were attempting to remedy this issue. The issue with all these companies was that they all wanted to replace the email client, knowing that their efforts could only match about 75% of it, Unroll.me then sought to simply declutter a person individuals in order to offer a more organized and effective email account.
The execution of the service was the focus from the start, says Jojo Hedaya. The fact of the matter is that if people cannot conveniently use the service then nothing else matters, therefore, Jojo Hedaya and his business partner quickly planned out an interface that was not only easy to use but fun as well. Incorporating a Tinder-style interface where swiping left, right and up conveniently allowed the users to choose which subscriptions to keep, delete or save for a later time. Unroll.me also provides the ability to be notified for specific emails such as for work or school.
Being college students with no degrees, Jojo Hedaya and his partner were on a tight budget. Not wanting to invest such a large amount of money on an unproven service, Jojo Hedaya decided to release the service to the public in the hopes that the reviews and suggestions would allow them to skip over the guesswork and focus on the features that customers want. There is no doubt that we have seen the last of Unroll.me and Jojo Hedaya and look forward to the upcoming years of growth and innovation.