Lori Senecal was the global CEO of CP+B from 2015 to 2017. That was by then a new position in the agency. Lori was the person who helped steer CP+B to become a global brand with the flexibility as well as the nimbleness of a startup. Among the highlights for CP+B during Senecal’s leadership was landing a deal with the American Airlines in 2015. CP+B snagged the deal away from TM Advertising. TM had worked with the airline for 25 years.
After she put the structures in place, Lori and others embarked on developing the next crop of the leadership team. They took their time to make very careful and thoughtful decisions regarding the leadership of the company. That ensured a smooth transition when she retired in 2017. She was a truly great partner and friend, and that is why the agency is bigger and more effective today more than ever.
That new crop of leadership is already seen to be taking shape after Danielle Aldrich was recently elevated to be the president of CP+B West, CP+B Los Angeles and CP+B Boulder. Each of their 10 offices is now led by entrepreneurs who are dedicated to building CP+B in all their markets across the world. Check out huffingtonpost.com
They found that by elevating the regional leaders, they shared their resources seamlessly across their offices in every region. That brings more top strategic and also the creative talent to their management. Lori Senecal said in her last statement that creating this expanded role for Aldrich was a natural step since she has been part and parcel of the company’s DNA thereby she had what it takes to follow in the footsteps that Senecal left. She always looks to uncover the hardest business challenges as well as solving them in a boldest and innovative way.
Lori Senecal is globally known for her robust character in the advertising and marketing industries. Senecal is a phenomenon when it comes to creating innovative advertising styles. She normally specializes in innovative technologies that solve business problems. Senecal is the youngest in a family of four sisters and seems she received utmost attention from her parents and the elder sisters while growing up in Montreal which is why she is the prominent person she is today.
Senecal received her degree from the McGill University. She has also been president of the McCann Erickson, New York office and helped popular brands such as Coca-Cola and Xbox conduct successful advertising campaigns. Lori Senecal is not only achiever but the perfect definition of women and power.