Innovation Queen Lori Senecal to Steer CP&B’s Global Expansion Plans

Being at the helm of a global advertising agency company is not a cup of tea for all. It calls for exceptional talent. Someone with the gusto to grasp global advertisement trends, someone as innovative as Lori Senecal. She knows too well that any publicity, even negative, can be turned around positively.

In fact, very few executives can stand up and absorb the pressure that such a position exerts. However, for Lori Senecal, occupying the throne at top global advertising agencies seems to be her cup of tea. She seems to be at home as a bird in its nest. Before her appointment to Crispin Porter & Bogusky’s newly created global CEO position, Lori Senecal served in the demanding task as the president and chief executive officer of MDC Partners.

This appointment is significant coming a few months after CP&B won the global Infiniti account in October, http://adage.com/article/agency-news/lori-senecal-named-global-ceo-cp-b/297505/. This is a huge win for the inventive Lori Senecal and a certainly big catch for the expanding CP&B. In her words, it is a time for business to venture into unknown territories, innovate and create new frontiers. This came in her interview with Laura Dunn.

Lori Senecal was modest in her reaction to the appointment to the global CEO position. According to the NTY Times, she was quick to draw public attention to the fact of her working alongside group chair Chuck Porter, whom she sincerely hold in high regard. She was also quick to draw public attention to the enviable talent present at Crispin Porter & Bogusky. She is not in the habit of alluding to herself – at least this is what she has shown – which sets her apart from the common practice in advertisement agencies is the other way.

With Crispin Porter & Bogusky now turning a coveting eye on the Chinese market, Lori Senecal is tasked with the enormous responsibility of breaking down the bulwarks of new markets. Having spent a considerable time as an innovation wizard at McCann, New York office, there was no one more suited to the role that Lori Senecal, not to mention her successful time as executive chair at KBS.

Lori Senecal’s hands are magical. Everything she touches seems to turn to gold. Growth figures under her leadership are very encouraging in all positions she has occupied to date. In fact, very few in the industry can match her growth figures. The innovation queen is tipped to steer CP & B to greater heights. For more info, check out Lori’s Twitter page.

Read More: http://www.thedrum.com/news/2016/11/04/wk-s-colleen-decourcy-cpb-s-lori-senecal-and-morgan-stanley-s-carla-harris-discuss

 

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