How Guilherme Paulus Jumpstarted The Brazilian Tour Industry

Being an entrepreneur is hard work anywhere but especially in Brazil. There are are a lot of obstacles a business owner needs to overcome if their company is going to succeed. There are a number of factors at play that stack the deck against entrepreneurs. This includes high business taxes, not much venture capital, and unstable government. In 2017, World Bank released a report which stated that out of 190 nations Brazil was 125th when it comes to the ease of doing business and 176th when it comes to starting a company.

Guilherme Paulus became successful as an entrepreneur in two industries, tourism and hospitality. To do so he had to take advantage of every opportunity from the time he started his first company in 1972, CVC. He says what was key to him was listening to everybody involved with CVC including its customers, government agencies, and other business owners.

He is from Sao Paulo and has a degree in business administration. Guilherme Paulus graduated from college when he was 20 and he took an internship at IBM. Four years later he met Carlos Vicente Cerchiari, a government official at the time. Carlos had been interested in expanding tourism in Brazil but didn’t have the time to dedicate to a business. Guilherme Paulus had the time and desire to do this but no money backing him.

They went into business together and started CVC. Guilherme Paulus handled the day-to-day operations of the tour agency while Carlos Vicent Cerchiari took a behind the scenes role. The business was very successful and four years later Cerchiari left, leaving the company in the hands of Guilherme Paulus.

Paulus had a vision of tourism in Brazil that nobody else had. He placed the first agency just outside a theater exit which meant thousands of people passing by each day. He then expanded by putting additional agencies in other areas with great foot traffic. He is credited with opening up the tourism industry in Brazil and getting both people in that country and abroad traveling across Brazil. Conheça o empresário Guilherme Paulus e seu estilo de atuar

Learn more about Guilherme : http://gowhere.com.br/business/guilherme-paulus-e-um-fenomeno-chamado-cvc

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