How Don Ressler Became a Force to Reckon with in the Fashion Ecommerce Business

Establishing a successful business is no mean feat even for individuals with a strong business acumen. The process not only takes time but a great deal of patience due to the various hurdles involved. Nonetheless, various individuals such as Don Ressler, one of the co-founders of TechStyle, has made a name for himself by creating a leading business in the fashion e-commerce market.

Ressler’s Success Journey

Don Ressler has a reputation for taking startups to the next level in business. In fact, he is the brains behind several successful startups such as Intelligent Beauty and all its subsidiaries. Nonetheless, it is the acquisition of FitnessHeaven.com, his first startup, which paved the way for his successful career in business. The purchase by Intermix Media led to Ressler to meet his longtime friend and business partner, Adam Goldenberg, who was the COO of Intermix at the time. Both Don Ressler and Adam created Alena Media, a division of Intermix, before News Corp. purchased Intermix in 2005.

Intelligent Beauty

Ressler and Adam made a move to establish their own business after News Corp ignored their prosperous e-commerce business on apparelnews.net. This endeavor led them to establish a brand building enterprise, which they could operate independently. Through various former members of Alena Media, Ressler and Adam came up with Brand Ideas, which later transformed into Intelligent Beauty.

Dermstore, an e-commerce cosmetics and skincare marketplace, was Intelligent Beauty’s first creation at https://eyepain.org/index.php/2016/12/19/don-ressler-is-part-of-the-incredible-success-of-justfab-and-fabletics/. The brand was later followed by SENSA, a weight-loss system. In 2008, Intelligent Beauty accepted about $43 million in funding from Technology Crossover Ventures.

Funding

The launch of TechStyle, the called JustFab, in 2010 marked a significant step towards success in the fashion e-commerce business. Matrix Partners provided about $33 million in funding. After crossing the six million members mark, JustFab founders conducted a second round of financing that raised $76 million. Some of the companies on perezhilton.com that took part in the round of funding include Crossover Ventures, Matrix Partners and Rho Ventures.

In an effort to expand into new markets, JustFab acquired FabKids in 2013. On the same year, the company also purchased Fab Shoes, a European fashion e-commerce site. JustFab also completed a $40 million Series C round of funding in 2013. By the end of 2013, JustFab attained 3 million members across Europe. In 2014, JustFab reached a total capitalization of $250million after closing an $85 million round of funding, which was led by Passport Special Opportunity Fund.

In August 2016, JustFab changed its name to TechStyle Fashion Group. The name is meant to serve as a reflection of the company’s roots, especially in technology digital commerce and technology.

Read more: JustFab raises $85M at what sources say is a $1B valuation

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