Doe Deere Is well-known for her cosmetic line Lime Crime Cosmetics, but there’s more to the woman behind the “unicorn” look. Deere started out selling edgy clothing she created on eBay under the name Lime Crime. All this from her apartment and not having the funds to hire models, she modeled her own clothing. To her surprise her makeup became a talking point because of her bold color choices. From there came the Lime Crime Cosmetics idea. Having her husband reach out to a manufacturer that was willing to take a risk on a new idea with a small order. A small order is considered 1,000 pieces per shade, and they managed to sell out in just a week! From there, after finding some family heirloom jewelry, and with some encouragement and reassurance from her sister, Deere created Poppy Angeloff. Poppy is a jewelry line that boast of “Victorian in a Modern world”. It proudly offers heirloom quality jewelry that can carry a part of ourselves to the next generation.
Even though Deere has had 2 successful businesses, she didn’t start with any inner industry connections. Deere grew up poor, living in homeless shelters after coming to the states as a teen with her mother. Surviving by working odd jobs and kindness of other. Those experiences are what drove her to push past just being successful. She credits 3 key points to success:
-Being a Customer
-Take the risk
She says color is her passion. Deere has found color to carry emotion and being able to find a way to reach women through pursuing her passion. Receiving thousand upon thousand letters letting her know how she has impacted different women’s lives has showed how big her impact is. It hasn’t changed her core value either. Appreciate your audience and customer is still maintained even through the transition of businesses.