Doe Deere and Passion for Color

Doe Deere Is well-known for her cosmetic line Lime Crime Cosmetics, but there’s more to the woman behind the unicorn” look. Deere started out selling edgy clothing she created on eBay under the name Lime Crime. All this from her apartment and not having the funds to hire models, she modeled her own clothing. To her surprise her makeup became a talking point because of her bold color choices. From there came the Lime Crime Cosmetics idea. Having her husband reach out to a manufacturer that was willing to take a risk on a new idea with a small order. A small order is considered 1,000 pieces per shade, and they managed to sell out in just a week! From there, after finding some family heirloom jewelry, and with some encouragement and reassurance from her sister, Deere created Poppy Angeloff. Poppy is a jewelry line that boast of “Victorian in a Modern world”. It proudly offers heirloom quality jewelry that can carry a part of ourselves to the next generation.

Even though Deere has had 2 successful businesses, she didn’t start with any inner industry connections. Deere grew up poor, living in homeless shelters after coming to the states as a teen with her mother. Surviving by working odd jobs and kindness of other. Those experiences are what drove her to push past just being successful. She credits 3 key points to success:

-Passion

-Being a Customer

-Take the risk

She says color is her passion. Deere has found color to carry emotion and being able to find a way to reach women through pursuing her passion. Receiving thousand upon thousand letters letting her know how she has impacted different women’s lives has showed how big her impact is. It hasn’t changed her core value either. Appreciate your audience and customer is still maintained even through the transition of businesses.

https://www.reddit.com/r/BeautyGuruChatter/comments/8aiwi5/doe_deere_is_expecting_her_first_child_a_girl/

Why Sunday Riley is Getting Positive Reviews

The skin is an important part of the body. Having an excellent skin is what many people, regardless of their gender, prefer to have. There are many products to use so that a person can get the skin they desire. In the recent years, there have been numerous companies that focus on giving consumers skincare products. What is shocking is the fact that most of the brands that have been introduced are not effective. People have spent so much money trying to make their skin smooth and beautiful. The brands they purchase do not give this result. Some of the ingredients used leaves the skin with damages. There are millions of people who have given up on their skin because they could not get the products that are suitable for them. If you are among these people, Sunday Riley is the brand you should start looking for. The brand is very common at the moment, and it suits the needs of most personalities, regardless of their gender. The cult brand has impressed customers, and this is why it has so many followers from all corners of the world.

When cults started becoming popular in the world, people didn’t know that they were going to affect the beauty industry. The government allowed all of the cults to continue with their operations as long as they were not going to break any regulations in their activities. People follow cults for their own reasons. Sunday Riley followers have the right reasons to worship their brand. At the moment, there are more than two hundred thousand devoted fans who love to use the high performance skin products that are manufactured by the successful firm. The Instagram page for the company shows that the brand has managed to offer its customers thirteen products, and they are unique in all features. The independent brand, which was introduced by a personality who prefers to remain behind the scenes, focuses on the different skin tones when selling its products. Sunday Riley has been receiving positive reviews all the time because of its efficiency on the skin. There are products to use in all occasions that have been introduced by the company.

Doe Deere is the founder behind the controversial beauty company

Originally born in Izhevsk, Russia as Xenia Vorotova, Doe Deere is the founder behind the controversial beauty company known as Lime Crime. Lime Crime was the most hated beauty company at one point on the internet for its security breaches and multiple credit card hacks. These lead the company to be faced with class-action lawsuits, but this isn’t the only issue they have had.

Deere, the founder of Lime Crime as stated above, has stepped back publicly to allow the company to burnish its reputation. Doe Deere was very active on both Myspace and LiveJournal back in the early 2000’s, and she was even part of a band. She launched Lime Crime in 2008 as the very first online make-up ranges. This was a pioneer for its time, but unfortunately, the company has created a name for itself as one of the most controversial beauty companies ever.

The founder has a history of online scandals, and one incident that has been the most damaging to Deere personally was her decision to dress up as Adolf Hitler for Halloween in 2007. She explained later that she believed Halloween was about dressing up as monsters and frightening things. In her life and history, Hitler has always been the biggest monsters. This, of course, backfired on her terribly despite her explanation. It is now something that is talked about on the sidelines, but none the less still part of her history while with the company.

Thankfully nowadays the younger customers purchasing the items don’t know about Deere’s history with the brand. She currently has no title whereas before she was the CEO. However, the company does state that they do use her as a muse in the creations for the make-up colors and brilliant hair colors offered through the company. It is her boldly colorful creations that are featured on Lime Crime in the Unicorn Hair dye collection.

http://www.doedeere.com/

Fabletics, Fit, Fabulous and Fashionable

Should you be looking for a way to be comfortable and fashionable while getting fit, look no further than Fabletics. Inspired by Kate Hudson, the actor, and now the fashion icon, the brand has taken the internet and retail world by storm. The line has become so popular, it’s now rivaling Amazon, the often dreaded competitor in the apparel and accessories world. While Fabletics has a full line of clothing and accessories, the emphasis is placed on the athleisure line.

 

If you’re unfamiliar with athleisure, you’re not alone. This relatively new fashion trend combines the comfort of leisure clothing, with fashion, but also embraces the physical side, making it appropriate for exercising. The versatility is what makes it so attractive to the masses. Being able to go from one part of your day to the other, seamlessly is something that women and also men have been seeking for quite some time. Fabletics provides an affordable and convenient way to encompass all these things into one convenient monthly package, delivered right to your doorstep.

 

Fabletics has, even more, reasons for being such a success. Using the “reverse showroom” technique, the companies primary marketing outlet is online. Retail stores are available for those who wish to preview select items. Those who are on the fence are also able to see the items at the retail store, which gives them the confidence they need to sign up for a membership. The retail store conversion from browser to a buyer is rather high, far exceeding most other traditional retail venues.

 

Getting started is quick and easy. Before browsing, there’s a lifestyle quiz available that will help guide buyers to the athleisure that would be best for them. This is based on lifestyle, activity level, purpose, taste and several other factors. After taking the lifestyle quiz, you can decide if Fabletics is a good match for you. Should you wish to sign up or make a single purchase, you can do so at that time. Getting started is easy and fun, and well worth the time spent. Head on over to the Fabletics website to get started today at https://www.fabletics.com/get-started. You’ll be looking fabulous, fit, and fashionable in no time at all!

https://www.facebook.com/Fabletics/

Fabletics, the company that proved customer-centric business strategies are the key to success

Kate Hudson is the co-founder of Fabletics alongside Don Ressler and Adam Goldenberg. When the company was founded in 2013, Don and Ressler decided to use Kate to ensure the brand created stylish, quality and reasonably priced products. At that time, the market was full of overpriced workout gear that offered no styling options.

 

From the inception of Fabletics, Kate has ensured the company keeps producing customer-centric products. She ensured that the company updated its customer service department. It is through her love for the brand and keeping fit that she ensured the company never suffers bad publicity and stock run out issues. Kate’s determination and hard work regarding customer service and satisfaction that saw Fabletics grow in triple digits in 2014.

 

Consumers have shifted to purchasing products based on the power of the crowd, that is through user reviews. Nowadays, consumers trust what they read on reviews to determine if, they will purchase a product. Companies like Fabletics have used this change in consumer behavior to ensure they stay relevant in the market. The management of Fabletics credit the success of the brand to how they embrace their customer’s reviews. Customer reviews act as a way of increasing customer acquisition, retention, and loyalty to the brand.

 

A recent study showed that 84% of consumers trust the reviews they find online. These customers found online reviews as informative as information from a reliable source that they are acquainted with. This statistic has been increasing year on year. This is due to customers today spending most of their time online. Smart brands like Fabletics are aware of this and leverage on their customer’s reviews. People nowadays no longer trust the traditional way of marketing through advertisements. There is more power in consumer opinions than ever before. Reviews are a way of generating income for a business. Studies showed that 74% of consumers considered buying a product based on the reviews that they saw on both the company’s website and landing pages. Reviews on non-product pages also had a positive impact on their purchase decision.

 

Review sites have been recording a boom in people researching about products and others leaving reviews on products they have used. On average, about 20,000 new reviewers visit review site, Trustpilot, daily to post comments and research on brands. The global trend nowadays has shifted from what companies say about their products to what users say about the product. Fabletics has reacted to this by listening to their customer’s tastes and preferences to design and manufacture products. They are aimed at improving the lives of their customers through taking a keen interest in their needs. Which is why they come up with a quick quiz before you sign up. In this quiz, you will be required to advise the design team on what products you are interested in and how much you expect to pay for them. This personalized way of product development by Fabletics ensures that they only produce items that their consumers want. It is therefore very important to fill in the questionnaire before creating an account with Fabletics.

Fabletics, the Leader in Athletic Wear

Fabletics by Kate Hudson has become an increasingly popular brand of athletic wear. Gone are the days of word of mouth when it comes to expanding brands. Thanks to social media such as Yelp and Facebook, consumers trust the brand based on quality and positive customer reviews. Fabletics launched in 2013 and has grown by an astounding 200%. The company has made over $235 million in revenue. They credit their success from positive feedback by their customers posting their experiences online. Online reviews are a major factor these days when it comes to advertising. Consumers focus more on online advertising and reviews compared to expensive television advertisements. Shoppers have lost trust in traditional advertising and marketing. Reading positive or negative feedback online from real people can make or break a brand. A successful company will take this into account and leverage it.

 

Studies have shown that 60% of consumers will not purchase a product if there are several negative reviews. Over 50% research businesses on a regular basis before making a purchase. Now-a-days customers are basing their decision more on user reviews then product comparison. Not only are good reviews beneficial to driving sales, positive reviews also improve search ranking. The more reviews posted online, the higher your business will show up in Google rankings, Yahoo, Bing etc. BrightLocal did a study that showed 74% of people would pursue purchasing a product based on reviews shown on the landing page. Positive reviews are also responsible for garnering repeat business.

 

Fabletics is a customer focused business that manages, collects and responds to consumer online reviews. Currently they have over 30,000 reviews and an average trust score of 8.2. Yelp reviews have grown by 26% compared to last year. Trustpilot is the largest review site with over 30 million reviews of more than 160,000 businesses. Consumer’s trust not only Fabletics word but what people are saying about it as well. Each day Trustpilot receives over 20,000 new reviewers and Fabletics relies on this. Fabletics believes that other companies are not as customer focused as they are. It is important to see your brand through your consumers eyes in order to become a success. Fabletics takes their customer’s feedback into account to help create better products. They believe it is important to recognize what their consumer wants and in turn offering products tailored to their circumstance and taste. Using Kate Hudson as their founder and celebrity spokesperson in their ads is an added bonus.

Don’t Be A Criminal – Use Lime Crime Cosmetics

Makeup is essential. Every girl and boy knows that. Whether she is getting ready for a fun day with her best friends in town or getting herself prepped to sit across the dinner table for a romantic night with her crush, of course, she ought to be looking and feeling the most self-assured. There is one thing every girl should have no doubt about: the bold, confident gal is already inside of her, ready to shine like a star and show herself off to the world! Lime Crime cosmetics help her do just that.

She wakes up and feels like a mermaid. She turns on the radio, pumps up her favorite song, and looks in the mirror. She adds the finishing touches to her makeup routine with a Diamond Crushers lip gloss. With ten flawless shades to choose from, each gives a bright, glamorous and shimmery look. When she looks in the mirror, she closes her eyelids and makes the hardest decision of her day: deciding which color of the Venus Palette best matches her outfit. But it is more than just her makeup that completes her look. It is her Pop On nails and her Unicorn hair, too. Does she want to be an edgy blue-smoke today? Does she want to be delicious strawberry jam? Maybe she wants both, and she is not sorry about it.

Made out of Los Angeles, California, Lime Crime is not only one-of-a-kind because of their flashy colors and pop-culture tone, they are committed supporters of animal rescue charities. The founder and CEO, Doe Deere, has made her products 100% vegan and cruelty free certified by PETA and Leaping Bunny. Each and every girl can walk out of the door with confidence if she knows that she has achieved the exact look she wanted while saving lots of hamsters and cats from being unwillingly tampered with. How does the next Lime Crime girl wear her makeup? Is her inner mermaid sweet? Is she grungy? Is she a rebel or an angel? Is she subtle or is she fierce? The choice is all hers. https://www.pinterest.com/limecrime/

The Delicious Colors of Lime Crime

With the changing of seasons I have found Lime Crime to be the perfect colors for the perfect season. I got tired of using hair dyes with bleach and chemicals added into it. And I finally found that Lime Crime Unicorn colors is vegan. There is over 13 shades to chose from, that was the hardest choice. I wanted to just try them all. They are bright and sassy, they leave my hair soft and healthy. Most of all, the color never ever fades. I think its fabulous as a girl who always cares about her looks. I can tint my hair in any way that i like and it just looks perfect. Or I can do all of my hair and just look fabulous. The color stay in through endless washes so I am never afraid of losing or fading color. That’s a relief. I also like to change the color every so often, so I am very thankful that this fabulous hair coloring is semi permanent.

I wanted to do more research as to what else I can find by Lime Crime and I happily found them on Facebook and Instagram, so I shared it with my friends. After all, this is the fashion with flare. It is even safe for kids to use within discretion. They have this amazing unicorn brush that I couldn’t find anywhere else. And because my little sister likes unicorns, I bought her a unicorn brush too. All of their products are amazing. I am truly excited about their Unicorn hair dye.

There is nothing better than to turn into a unicorn with the newest unicorn coffee drink. I love it and so do my friends. People compliment my unicorn hair everywhere I go.

I am positive these fabulous colors will go great with any color swimwear I’ll have. I love putting in multi colors or sometimes just one. No matter what, I am always the star of the party. Their colors give me confidence and help my spirit to fly like the unicorn I would like to be. Stay beautiful. https://www.urbanoutfitters.com/brands/lime-crime

 

A Fabletics Collection With Demi Lovato

Fabletics has grown into a mega clothing brand that growing each and every day. In the years since their inception, they have grown as a phenomenal company, going head to head with retail king Amazon. Fabletics is a retail company that specializes in activewear. The brand resonates with young women all over the world. Fabletics was co-founded by Hollywood actress Kate Hudson. The brand works with a membership business model. People interested in the brand can sign up for a Fabletics membership. With a Fabletics membership, members can get one piece of activewear every month. Fabletics growth has shocked even some business-minded professionals. The activewear company is scheduled to open several stores, which will be added to the stores that are already open. The Fabletics stores that are already open are located in Florida, Illinois, California, and Hawaii. Fabletics has had a success getting customers to their physical stores and their website. The company creates clothes that gravitate to young women everywhere. The activewear that is featured within the brand are leggings, workout tops, and outerwear. Customers have raved that they clothing is comfortable and features luxurious fabrics. Currently, Fabletics is collaborating with celebrities to get the brand to another level.

 

Singer and actress Demi Lovato have teamed up with Fabletics, collaborating on her own line of activewear. This collaboration will be the first one for Fabletics. It is a limited edition collection that was designed by Demi Lovato. The collection will also be in partnership with United Nations Foundation’s Girl Up campaign. The United Nations Foundation’s Girl Up campaign’s mission is to empower young girls for change. Demi Lovato is dedicated to one particular initiative called SchoolCycle. SchoolCycle works to get disadvantaged teenage girls into school. Demi Lovato also has the task of being a brand ambassador, spreading Fabletics’ message of inclusion. Demi Lovato used social media to get the word out about the collaboration. Kate Hudson is scheduled to host an event for Demi Lovato, celebrating the collaboration. The collection is called Demi Lovato for Fabletics. The collection is targeted to active women. The collection will feature leggings, tops, and jackets. The collection will be sold in all Fabletics stores, on the Fabletics website and in 8 countries.

 

Kate Hudson expressed her excitement with collaborating with Demi Lovato. She stated that Demi is a great voice of female empowerment, something that is one of the values of Fabletics.

Black Friday week is still going strong! Shop the sale in stores and online. (Link in bio)

A photo posted by @fabletics on

How Don Ressler Became a Force to Reckon with in the Fashion Ecommerce Business

Establishing a successful business is no mean feat even for individuals with a strong business acumen. The process not only takes time but a great deal of patience due to the various hurdles involved. Nonetheless, various individuals such as Don Ressler, one of the co-founders of TechStyle, has made a name for himself by creating a leading business in the fashion e-commerce market.

Ressler’s Success Journey

Don Ressler has a reputation for taking startups to the next level in business. In fact, he is the brains behind several successful startups such as Intelligent Beauty and all its subsidiaries. Nonetheless, it is the acquisition of FitnessHeaven.com, his first startup, which paved the way for his successful career in business. The purchase by Intermix Media led to Ressler to meet his longtime friend and business partner, Adam Goldenberg, who was the COO of Intermix at the time. Both Don Ressler and Adam created Alena Media, a division of Intermix, before News Corp. purchased Intermix in 2005.

Intelligent Beauty

Ressler and Adam made a move to establish their own business after News Corp ignored their prosperous e-commerce business on apparelnews.net. This endeavor led them to establish a brand building enterprise, which they could operate independently. Through various former members of Alena Media, Ressler and Adam came up with Brand Ideas, which later transformed into Intelligent Beauty.

Dermstore, an e-commerce cosmetics and skincare marketplace, was Intelligent Beauty’s first creation at https://eyepain.org/index.php/2016/12/19/don-ressler-is-part-of-the-incredible-success-of-justfab-and-fabletics/. The brand was later followed by SENSA, a weight-loss system. In 2008, Intelligent Beauty accepted about $43 million in funding from Technology Crossover Ventures.

Funding

The launch of TechStyle, the called JustFab, in 2010 marked a significant step towards success in the fashion e-commerce business. Matrix Partners provided about $33 million in funding. After crossing the six million members mark, JustFab founders conducted a second round of financing that raised $76 million. Some of the companies on perezhilton.com that took part in the round of funding include Crossover Ventures, Matrix Partners and Rho Ventures.

In an effort to expand into new markets, JustFab acquired FabKids in 2013. On the same year, the company also purchased Fab Shoes, a European fashion e-commerce site. JustFab also completed a $40 million Series C round of funding in 2013. By the end of 2013, JustFab attained 3 million members across Europe. In 2014, JustFab reached a total capitalization of $250million after closing an $85 million round of funding, which was led by Passport Special Opportunity Fund.

In August 2016, JustFab changed its name to TechStyle Fashion Group. The name is meant to serve as a reflection of the company’s roots, especially in technology digital commerce and technology.

Read more: JustFab raises $85M at what sources say is a $1B valuation