Fabletics, the Leader in Athletic Wear

Fabletics by Kate Hudson has become an increasingly popular brand of athletic wear. Gone are the days of word of mouth when it comes to expanding brands. Thanks to social media such as Yelp and Facebook, consumers trust the brand based on quality and positive customer reviews. Fabletics launched in 2013 and has grown by an astounding 200%. The company has made over $235 million in revenue. They credit their success from positive feedback by their customers posting their experiences online. Online reviews are a major factor these days when it comes to advertising. Consumers focus more on online advertising and reviews compared to expensive television advertisements. Shoppers have lost trust in traditional advertising and marketing. Reading positive or negative feedback online from real people can make or break a brand. A successful company will take this into account and leverage it.

 

Studies have shown that 60% of consumers will not purchase a product if there are several negative reviews. Over 50% research businesses on a regular basis before making a purchase. Now-a-days customers are basing their decision more on user reviews then product comparison. Not only are good reviews beneficial to driving sales, positive reviews also improve search ranking. The more reviews posted online, the higher your business will show up in Google rankings, Yahoo, Bing etc. BrightLocal did a study that showed 74% of people would pursue purchasing a product based on reviews shown on the landing page. Positive reviews are also responsible for garnering repeat business.

 

Fabletics is a customer focused business that manages, collects and responds to consumer online reviews. Currently they have over 30,000 reviews and an average trust score of 8.2. Yelp reviews have grown by 26% compared to last year. Trustpilot is the largest review site with over 30 million reviews of more than 160,000 businesses. Consumer’s trust not only Fabletics word but what people are saying about it as well. Each day Trustpilot receives over 20,000 new reviewers and Fabletics relies on this. Fabletics believes that other companies are not as customer focused as they are. It is important to see your brand through your consumers eyes in order to become a success. Fabletics takes their customer’s feedback into account to help create better products. They believe it is important to recognize what their consumer wants and in turn offering products tailored to their circumstance and taste. Using Kate Hudson as their founder and celebrity spokesperson in their ads is an added bonus.

Don’t Be A Criminal – Use Lime Crime Cosmetics

Makeup is essential. Every girl and boy knows that. Whether she is getting ready for a fun day with her best friends in town or getting herself prepped to sit across the dinner table for a romantic night with her crush, of course, she ought to be looking and feeling the most self-assured. There is one thing every girl should have no doubt about: the bold, confident gal is already inside of her, ready to shine like a star and show herself off to the world! Lime Crime cosmetics help her do just that.

She wakes up and feels like a mermaid. She turns on the radio, pumps up her favorite song, and looks in the mirror. She adds the finishing touches to her makeup routine with a Diamond Crushers lip gloss. With ten flawless shades to choose from, each gives a bright, glamorous and shimmery look. When she looks in the mirror, she closes her eyelids and makes the hardest decision of her day: deciding which color of the Venus Palette best matches her outfit. But it is more than just her makeup that completes her look. It is her Pop On nails and her Unicorn hair, too. Does she want to be an edgy blue-smoke today? Does she want to be delicious strawberry jam? Maybe she wants both, and she is not sorry about it.

Made out of Los Angeles, California, Lime Crime is not only one-of-a-kind because of their flashy colors and pop-culture tone, they are committed supporters of animal rescue charities. The founder and CEO, Doe Deere, has made her products 100% vegan and cruelty free certified by PETA and Leaping Bunny. Each and every girl can walk out of the door with confidence if she knows that she has achieved the exact look she wanted while saving lots of hamsters and cats from being unwillingly tampered with. How does the next Lime Crime girl wear her makeup? Is her inner mermaid sweet? Is she grungy? Is she a rebel or an angel? Is she subtle or is she fierce? The choice is all hers. https://www.pinterest.com/limecrime/

The Delicious Colors of Lime Crime

With the changing of seasons I have found Lime Crime to be the perfect colors for the perfect season. I got tired of using hair dyes with bleach and chemicals added into it. And I finally found that Lime Crime Unicorn colors is vegan. There is over 13 shades to chose from, that was the hardest choice. I wanted to just try them all. They are bright and sassy, they leave my hair soft and healthy. Most of all, the color never ever fades. I think its fabulous as a girl who always cares about her looks. I can tint my hair in any way that i like and it just looks perfect. Or I can do all of my hair and just look fabulous. The color stay in through endless washes so I am never afraid of losing or fading color. That’s a relief. I also like to change the color every so often, so I am very thankful that this fabulous hair coloring is semi permanent.

I wanted to do more research as to what else I can find by Lime Crime and I happily found them on Facebook and Instagram, so I shared it with my friends. After all, this is the fashion with flare. It is even safe for kids to use within discretion. They have this amazing unicorn brush that I couldn’t find anywhere else. And because my little sister likes unicorns, I bought her a unicorn brush too. All of their products are amazing. I am truly excited about their Unicorn hair dye.

There is nothing better than to turn into a unicorn with the newest unicorn coffee drink. I love it and so do my friends. People compliment my unicorn hair everywhere I go.

I am positive these fabulous colors will go great with any color swimwear I’ll have. I love putting in multi colors or sometimes just one. No matter what, I am always the star of the party. Their colors give me confidence and help my spirit to fly like the unicorn I would like to be. Stay beautiful. https://www.urbanoutfitters.com/brands/lime-crime

 

A Fabletics Collection With Demi Lovato

Fabletics has grown into a mega clothing brand that growing each and every day. In the years since their inception, they have grown as a phenomenal company, going head to head with retail king Amazon. Fabletics is a retail company that specializes in activewear. The brand resonates with young women all over the world. Fabletics was co-founded by Hollywood actress Kate Hudson. The brand works with a membership business model. People interested in the brand can sign up for a Fabletics membership. With a Fabletics membership, members can get one piece of activewear every month. Fabletics growth has shocked even some business-minded professionals. The activewear company is scheduled to open several stores, which will be added to the stores that are already open. The Fabletics stores that are already open are located in Florida, Illinois, California, and Hawaii. Fabletics has had a success getting customers to their physical stores and their website. The company creates clothes that gravitate to young women everywhere. The activewear that is featured within the brand are leggings, workout tops, and outerwear. Customers have raved that they clothing is comfortable and features luxurious fabrics. Currently, Fabletics is collaborating with celebrities to get the brand to another level.

 

Singer and actress Demi Lovato have teamed up with Fabletics, collaborating on her own line of activewear. This collaboration will be the first one for Fabletics. It is a limited edition collection that was designed by Demi Lovato. The collection will also be in partnership with United Nations Foundation’s Girl Up campaign. The United Nations Foundation’s Girl Up campaign’s mission is to empower young girls for change. Demi Lovato is dedicated to one particular initiative called SchoolCycle. SchoolCycle works to get disadvantaged teenage girls into school. Demi Lovato also has the task of being a brand ambassador, spreading Fabletics’ message of inclusion. Demi Lovato used social media to get the word out about the collaboration. Kate Hudson is scheduled to host an event for Demi Lovato, celebrating the collaboration. The collection is called Demi Lovato for Fabletics. The collection is targeted to active women. The collection will feature leggings, tops, and jackets. The collection will be sold in all Fabletics stores, on the Fabletics website and in 8 countries.

 

Kate Hudson expressed her excitement with collaborating with Demi Lovato. She stated that Demi is a great voice of female empowerment, something that is one of the values of Fabletics.

Black Friday week is still going strong! Shop the sale in stores and online. (Link in bio)

A photo posted by @fabletics on

How Don Ressler Became a Force to Reckon with in the Fashion Ecommerce Business

Establishing a successful business is no mean feat even for individuals with a strong business acumen. The process not only takes time but a great deal of patience due to the various hurdles involved. Nonetheless, various individuals such as Don Ressler, one of the co-founders of TechStyle, has made a name for himself by creating a leading business in the fashion e-commerce market.

Ressler’s Success Journey

Don Ressler has a reputation for taking startups to the next level in business. In fact, he is the brains behind several successful startups such as Intelligent Beauty and all its subsidiaries. Nonetheless, it is the acquisition of FitnessHeaven.com, his first startup, which paved the way for his successful career in business. The purchase by Intermix Media led to Ressler to meet his longtime friend and business partner, Adam Goldenberg, who was the COO of Intermix at the time. Both Don Ressler and Adam created Alena Media, a division of Intermix, before News Corp. purchased Intermix in 2005.

Intelligent Beauty

Ressler and Adam made a move to establish their own business after News Corp ignored their prosperous e-commerce business on apparelnews.net. This endeavor led them to establish a brand building enterprise, which they could operate independently. Through various former members of Alena Media, Ressler and Adam came up with Brand Ideas, which later transformed into Intelligent Beauty.

Dermstore, an e-commerce cosmetics and skincare marketplace, was Intelligent Beauty’s first creation at https://eyepain.org/index.php/2016/12/19/don-ressler-is-part-of-the-incredible-success-of-justfab-and-fabletics/. The brand was later followed by SENSA, a weight-loss system. In 2008, Intelligent Beauty accepted about $43 million in funding from Technology Crossover Ventures.

Funding

The launch of TechStyle, the called JustFab, in 2010 marked a significant step towards success in the fashion e-commerce business. Matrix Partners provided about $33 million in funding. After crossing the six million members mark, JustFab founders conducted a second round of financing that raised $76 million. Some of the companies on perezhilton.com that took part in the round of funding include Crossover Ventures, Matrix Partners and Rho Ventures.

In an effort to expand into new markets, JustFab acquired FabKids in 2013. On the same year, the company also purchased Fab Shoes, a European fashion e-commerce site. JustFab also completed a $40 million Series C round of funding in 2013. By the end of 2013, JustFab attained 3 million members across Europe. In 2014, JustFab reached a total capitalization of $250million after closing an $85 million round of funding, which was led by Passport Special Opportunity Fund.

In August 2016, JustFab changed its name to TechStyle Fashion Group. The name is meant to serve as a reflection of the company’s roots, especially in technology digital commerce and technology.

Read more: JustFab raises $85M at what sources say is a $1B valuation

EOS Balm: A Tasty Treat For Your Lips

People are very conscious about their look and personality. They pay the huge amount from their monthly income to improve their looks and for that go beyond boundaries. And as a fashion enthusiast, you already know that the thing that attracts the first glance is your face and your lips. And if you are investing money on your clothing but not your lips, your all preparation can go in vain.

EOS understand that problem and for that experts at EOS lip balm has a revolution the lip balm industry and become one of the pioneers to change the history of lip balm and launch something new, something that no one had dreamed. When it is about flavor and color, each and every lip balm already has such qualities. So, what’s make EOS different from other rival product is it a unique shape that is easy to apply and follow.

If you are a flavor girl and prefer to apply something new, EOS has something for you. With its unique flavor blend such as strawberry, guava, mango, you can choose one according to your favorite taste. EOS balm also comes in a variety of color which made it look very attractive when a person is applying that on their lips.

And you don’t have to worry about its availability as well because due to the fame of this innovative product, a huge number of brick and mortar stores which includes Walmart and Lucky Vitamin keep them on their counter so that people can choose one easily. You can even purchase such balm on their official portal (https://evolutionofsmooth.com/lip-balm.html) as well with a competitive price, and they also offer different shipping packages according to your range. Like if you want it to get delivered right away, it will cost you more as compare to a regular delivery which cost less but will deliver in 3 to 5 days.

Wengie Hair Hacks – 5 Minute Easy Hairstyles

If you’re a last minute Jane who’s always running out the house late with a less than stellar hairdo, watch Wengie Hair Hacks 5 Minute Easy Hairstyles. In this tutorial, she shows viewers how to achieve five simple, but trendy plaits.

 

What’s needed? To recreate Wengie’s hairstyles, buy clear rubber bands and learn how to braid. Don’t worry, the latter is the kind of braiding that most young girls achieve by age nine. Afterward, pay close attention and be ready to hit the pause button on this YouTube video. She goes through each hairstyle quickly demonstrating them on her own tresses. The hairstyles are the following: triple cascade, double tuck, side twists, twisted plaits and fishtail braids. And, yes, they work best on medium to long hair.

 

The best aspect of Wengie Hair Hacks 5 Minute Easy Hairstyles is that it too is under five minutes. So you don’t have to spend a lot of time watching it. Other bonuses of this YouTube video are the clarity of shots and close up view. You see her hands moving throughout her hair which makes following her steps easy.

 

Ready to up your hair game? What this tutorial and subscribe to Wengie’s Hair Hacks. She offers tips on a wide range of beauty topics.