Should you be looking for a way to be comfortable and fashionable while getting fit, look no further than Fabletics. Inspired by Kate Hudson, the actor, and now the fashion icon, the brand has taken the internet and retail world by storm. The line has become so popular, it’s now rivaling Amazon, the often dreaded competitor in the apparel and accessories world. While Fabletics has a full line of clothing and accessories, the emphasis is placed on the athleisure line.
If you’re unfamiliar with athleisure, you’re not alone. This relatively new fashion trend combines the comfort of leisure clothing, with fashion, but also embraces the physical side, making it appropriate for exercising. The versatility is what makes it so attractive to the masses. Being able to go from one part of your day to the other, seamlessly is something that women and also men have been seeking for quite some time. Fabletics provides an affordable and convenient way to encompass all these things into one convenient monthly package, delivered right to your doorstep.
Fabletics has, even more, reasons for being such a success. Using the “reverse showroom” technique, the companies primary marketing outlet is online. Retail stores are available for those who wish to preview select items. Those who are on the fence are also able to see the items at the retail store, which gives them the confidence they need to sign up for a membership. The retail store conversion from browser to a buyer is rather high, far exceeding most other traditional retail venues.
Getting started is quick and easy. Before browsing, there’s a lifestyle quiz available that will help guide buyers to the athleisure that would be best for them. This is based on lifestyle, activity level, purpose, taste and several other factors. After taking the lifestyle quiz, you can decide if Fabletics is a good match for you. Should you wish to sign up or make a single purchase, you can do so at that time. Getting started is easy and fun, and well worth the time spent. Head on over to the Fabletics website to get started today at https://www.fabletics.com/get-started. You’ll be looking fabulous, fit, and fashionable in no time at all!