Fabletics, the company that proved customer-centric business strategies are the key to success

Kate Hudson is the co-founder of Fabletics alongside Don Ressler and Adam Goldenberg. When the company was founded in 2013, Don and Ressler decided to use Kate to ensure the brand created stylish, quality and reasonably priced products. At that time, the market was full of overpriced workout gear that offered no styling options.

 

From the inception of Fabletics, Kate has ensured the company keeps producing customer-centric products. She ensured that the company updated its customer service department. It is through her love for the brand and keeping fit that she ensured the company never suffers bad publicity and stock run out issues. Kate’s determination and hard work regarding customer service and satisfaction that saw Fabletics grow in triple digits in 2014.

 

Consumers have shifted to purchasing products based on the power of the crowd, that is through user reviews. Nowadays, consumers trust what they read on reviews to determine if, they will purchase a product. Companies like Fabletics have used this change in consumer behavior to ensure they stay relevant in the market. The management of Fabletics credit the success of the brand to how they embrace their customer’s reviews. Customer reviews act as a way of increasing customer acquisition, retention, and loyalty to the brand.

 

A recent study showed that 84% of consumers trust the reviews they find online. These customers found online reviews as informative as information from a reliable source that they are acquainted with. This statistic has been increasing year on year. This is due to customers today spending most of their time online. Smart brands like Fabletics are aware of this and leverage on their customer’s reviews. People nowadays no longer trust the traditional way of marketing through advertisements. There is more power in consumer opinions than ever before. Reviews are a way of generating income for a business. Studies showed that 74% of consumers considered buying a product based on the reviews that they saw on both the company’s website and landing pages. Reviews on non-product pages also had a positive impact on their purchase decision.

 

Review sites have been recording a boom in people researching about products and others leaving reviews on products they have used. On average, about 20,000 new reviewers visit review site, Trustpilot, daily to post comments and research on brands. The global trend nowadays has shifted from what companies say about their products to what users say about the product. Fabletics has reacted to this by listening to their customer’s tastes and preferences to design and manufacture products. They are aimed at improving the lives of their customers through taking a keen interest in their needs. Which is why they come up with a quick quiz before you sign up. In this quiz, you will be required to advise the design team on what products you are interested in and how much you expect to pay for them. This personalized way of product development by Fabletics ensures that they only produce items that their consumers want. It is therefore very important to fill in the questionnaire before creating an account with Fabletics.

Fabletics, the Leader in Athletic Wear

Fabletics by Kate Hudson has become an increasingly popular brand of athletic wear. Gone are the days of word of mouth when it comes to expanding brands. Thanks to social media such as Yelp and Facebook, consumers trust the brand based on quality and positive customer reviews. Fabletics launched in 2013 and has grown by an astounding 200%. The company has made over $235 million in revenue. They credit their success from positive feedback by their customers posting their experiences online. Online reviews are a major factor these days when it comes to advertising. Consumers focus more on online advertising and reviews compared to expensive television advertisements. Shoppers have lost trust in traditional advertising and marketing. Reading positive or negative feedback online from real people can make or break a brand. A successful company will take this into account and leverage it.

 

Studies have shown that 60% of consumers will not purchase a product if there are several negative reviews. Over 50% research businesses on a regular basis before making a purchase. Now-a-days customers are basing their decision more on user reviews then product comparison. Not only are good reviews beneficial to driving sales, positive reviews also improve search ranking. The more reviews posted online, the higher your business will show up in Google rankings, Yahoo, Bing etc. BrightLocal did a study that showed 74% of people would pursue purchasing a product based on reviews shown on the landing page. Positive reviews are also responsible for garnering repeat business.

 

Fabletics is a customer focused business that manages, collects and responds to consumer online reviews. Currently they have over 30,000 reviews and an average trust score of 8.2. Yelp reviews have grown by 26% compared to last year. Trustpilot is the largest review site with over 30 million reviews of more than 160,000 businesses. Consumer’s trust not only Fabletics word but what people are saying about it as well. Each day Trustpilot receives over 20,000 new reviewers and Fabletics relies on this. Fabletics believes that other companies are not as customer focused as they are. It is important to see your brand through your consumers eyes in order to become a success. Fabletics takes their customer’s feedback into account to help create better products. They believe it is important to recognize what their consumer wants and in turn offering products tailored to their circumstance and taste. Using Kate Hudson as their founder and celebrity spokesperson in their ads is an added bonus.

A Fabletics Collection With Demi Lovato

Fabletics has grown into a mega clothing brand that growing each and every day. In the years since their inception, they have grown as a phenomenal company, going head to head with retail king Amazon. Fabletics is a retail company that specializes in activewear. The brand resonates with young women all over the world. Fabletics was co-founded by Hollywood actress Kate Hudson. The brand works with a membership business model. People interested in the brand can sign up for a Fabletics membership. With a Fabletics membership, members can get one piece of activewear every month. Fabletics growth has shocked even some business-minded professionals. The activewear company is scheduled to open several stores, which will be added to the stores that are already open. The Fabletics stores that are already open are located in Florida, Illinois, California, and Hawaii. Fabletics has had a success getting customers to their physical stores and their website. The company creates clothes that gravitate to young women everywhere. The activewear that is featured within the brand are leggings, workout tops, and outerwear. Customers have raved that they clothing is comfortable and features luxurious fabrics. Currently, Fabletics is collaborating with celebrities to get the brand to another level.

 

Singer and actress Demi Lovato have teamed up with Fabletics, collaborating on her own line of activewear. This collaboration will be the first one for Fabletics. It is a limited edition collection that was designed by Demi Lovato. The collection will also be in partnership with United Nations Foundation’s Girl Up campaign. The United Nations Foundation’s Girl Up campaign’s mission is to empower young girls for change. Demi Lovato is dedicated to one particular initiative called SchoolCycle. SchoolCycle works to get disadvantaged teenage girls into school. Demi Lovato also has the task of being a brand ambassador, spreading Fabletics’ message of inclusion. Demi Lovato used social media to get the word out about the collaboration. Kate Hudson is scheduled to host an event for Demi Lovato, celebrating the collaboration. The collection is called Demi Lovato for Fabletics. The collection is targeted to active women. The collection will feature leggings, tops, and jackets. The collection will be sold in all Fabletics stores, on the Fabletics website and in 8 countries.

 

Kate Hudson expressed her excitement with collaborating with Demi Lovato. She stated that Demi is a great voice of female empowerment, something that is one of the values of Fabletics.

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Fabletics: Fun Fashion, Affordable, Great Quality

Fabletics is a great new way to shop for the busy and active woman on the go. Fabletics is not necessarily the average shopping experience because it offers a streamlined way to pick out pieces for the activewear wardrobe. Women who subscribe to the service no longer have to spend hours looking through different options before they find something that appeals to them. They can choose their outfit simply by choosing it from a small selection of pieces out of hundreds generated to fit their style just so.

 

Women who work out a lot have to schedule time for themselves to go for a long run, take a sixty minute pilates class, get in a 90 minute hot yoga session or do a video spin class for an hour. When this woman takes an hour or more out of her day every day or several times a week to take care of her body it becomes harder to take care of her wardrobe because perhaps those sixty minutes used to be her time to shop.

 

Fabletics understands this and makes it easy for women to update their fitness wardrobe once per month. Each month several outfits are delivered to her computer screen based on her style and what kind of workouts she does. From these selections that have already been narrowed down for her, all she has to do is pick her favorite, and it is delivered right to her door. The entire process can be done in 5 minutes and there is no need to leave the couch or reserve a significant amount of time to get it done.

 

The other great thing about Fabletics is it’s some of the most reasonable priced athletic wear on the market. Some other athletic wear companies only make it slightly tolerable to buy a pair of pants once every few months based on their price point. Fabletics makes it very affordable to update with a new outfit each month without batting an eyelash. For the very low price point, all of the clothes are of exceptionally high quality.

 

The clothes are also very cute and stylish. They are not your average black yoga pant and matching racerback. The clothes have fashion details like zippers, ruching, strappy backs, bold metallic and bright prints, and cutouts. These pieces are not only fashion forward in class but can be taken to thte street as well.

Paris Fashion Week Ushers in New Trends

Paris Fashion Week just officially wrapped up Fashion Month with quite the bang. As recently reported by InStyle, the Paris runways were filled with retro styles, complete with ’80s throwback enormous shoulder pads and even a mix of velvet fabrics. Another one of the striking trends on the Paris runways was wide variety of floral patterns used for billowy, long skirts and slinky dresses. Many of these looks had a ’90s feel to them and were paired with open toe sandals worn with eye-catching socks. Plenty of platform heels on justfab.com were in sight and should be anticipated to hit the shelves of major retailers for the upcoming seasons. Another trend to watch for is off the shoulder jackets and coats.

JustFab has been keeping up with the most cutting edge fashion trends since it burst onto the scene in 2010. If you are looking for affordable, runway worthy fashion, then JustFab is the perfect option for you. As an online subscription retailer, JustFab offers a membership option that gives customers a personalized shopping experience each month. Monthly memberships cost $39.95, which provide customers access to their very own online stylists. Members take a personal style survey upon signing up, and then they can treat themselves to the items selected by their stylist. If a member happens not to like the options for a particular month, he or she can choose to skip that month and will not be charged the membership price for that month.

Besides having access to a personal stylists and deep item discounts, another one of the perks of a JustFab membership is that subscribers get free shipping on all orders over $39, and returns or exchanges of items are hassle free. In addition, if for any reason, a subscriber is not thrilled with his or her monthly membership subscription, cancellation is super easy. Just call the JustFab customer service line and request a membership cancellation at any time without any fees or penalties. If you are on the fence about trying out JustFab’s incredible selection of shoes, accessories and clothing, then consider signing up for a trial and then cancelling if the service is not right for you. With deep discounts off on retailmenot.com regular retail prices and top of the line fashion picks, JustFab has something in store for almost anyone’s style and budget.