EOS Takes the Lip Balm Market by Storm

For more than 100 years now, Chapstick has dominated the lip balm market. If you had chapped lips, you bought a chapstick in either plain and boring or fruit-flavored. That was until about seven years ago when EOS lip balm hit the shelves and started dominating the lip balm market, starting with Walgreens and then continuing on to take over Ulta, Target and Walmart shelves as well. Then came the magazine coverage and in the natural progression of things, celebs started using EOS lip balms. And, they were big stars, too, like Christina Aguilera, Miley Cyrus, and Kim Kardashian.


Gone are those old boring cylindrical-shaped tubes and here to stay are the pastel-colored orbs that are synonymous with EOS lip balms. So, who is EOS? The company’s full name is Evolution of Smooth and they are quickly becoming very big in their field. However, until now, they had been quite tight-lipped about their strategy for doing business. That was until they gave Fast Company an exclusive interview recently.

EOS told them all about the creation of their $250 million Lip balm company and how it beat out both Blistex and Chapstick to become the nation’s 2nd best selling lip balm. They are currently second only to Burt’s Bees, and all three have been around a lot longer than EOS. Could they be destined to take over the #1 slot? Quite possibly. In fact, according to Kline Research, EOS has been responsible for singlehandedly driving growth in the field of oral care by selling one million EOS lip balms per week. So, it would seem that the combination of organic ingredients, a newer more modern shape and yummy tropical flavors have become a big hit.

Source: Fast Company|The Untold Story Of How Lip Balm Upstart EOS Outdid Chapstick| https://www.fastcompany.com/3063333/startup-report/the-untold-story-of-how-lip-balm-upstart-eos-outdid-chapstick

How EOS Lip Balm Became The New Lip Balm Of Choice

Few beauty start-ups have managed to completely take over an entire industry in just a few years. However, when EOS founders Sanjiv Mehra, Jonathan Teller and Craig Dubitsky boldly set out take on the unimaginative world of lip balm, they hit the jackpot.

The company, now worth $250 million, had a simple idea when they were trying to decide on a new product to launch. They challenged themselves to offer an alternative to Chapstick, the 100-year-old company that had dominated the lip balm industry, with a new product that would be drastically different in every way.

What EOS created was a lip balm that looked radically unique in its packaging. Instead of packaging their product in yet another cylindrical tube, they opted for spheres in different shades of bright pastels.

Another decision that would set EOS lip balms apart from its competitors was creating a unique formula. These lip balms use only natural ingredients, appealing to health-conscious beauty consumers.

Mehra, Teller and Dubitsky intended for their product to appeal to women. For a century, lip balms were a unisex product with every brand’s packaging looking almost exactly the same. By offering pastel-colored balls, women now see EOS lip balms as a fashion accessory as much as a lip moisturizer.

Needless to say, it didn’t take long for this drug store product to become a huge success. When Christina Aguilera and other celebrities were photographed pulling these products out of their purses, beauty industry enthusiasts all around the world took notice. Soon, EOS lip balms were being featured in Facebook beauty pages and high fashion magazines.

Today, the company’s founders feel optimistic about the future of their product. As the lip balm industry is set to be worth $2 billion by 2020, they feel confident that their product will continue to rise. With innovative thinking and a flare for marketing, these entrepreneurs plan to continue to take the lip balm industry by storm for years to come. EOS lip balms are available online thru the exclusive Evolution of Smooth website. Retailers like Target and Ulta, http://www.ulta.com/brand/eos, sell them too.


Today’s Beauty Product Breakthroughs

Women who care about looking good for the long term are living in a golden era, beauty products wise. Today a quick trip to a department store will yield a wealth of quite amazing choices in beauty products that range from serums to toners to primers. For women who like to experiment with all kinds of cosmetics, there are a multitude of choices available in new styles of liners, shadows, illuminators and pencils.


The choices are at times overwhelming, so how does a woman decide? One easy way is, of course, to go with a major, well-established brand. The top brands today, like Revlon, Physician’s Formula, and L’Oreal all offer huge lines of both skin care items and cosmetics. Customers know these brands can be relied on to deliver with good quality for the price.


Some women, though, find the products they want to use, like a personal favorite shade of eyeliner or eyeshadow, by going in for some exploration. These are the women who don’t mind going through a bit of trial and error in finding that perfect shade of lipstick or gloss and who are willing to try out a lot of new products.

This type of exploration by glamour seeking women can be helped along by using free samples, as well as utilizing store return policies that allow customers to return a product if it’s deemed of low quality. With trial and error, these more adventurous cosmetics users are inevitably able to hit upon new products that work well for them, as long as they’re willing to put up with having to buy a dud eyeshadow or lipstick shade now and again.


Today there are also a lot of high quality makeup brands that have gotten their start by being offered online, via a company website. Again, trying these newer brands does call on a spirit of adventure, cosmetics-wise, but the payoff can indeed be significant if a great product (at a great price) presents itself.

One of the newer, bolder brands that’s currently offered online is the Lime Crime cosmetics brand. This brand, which is the creation of the Russian Internet entrepreneur Doe Deere, is available through a website and on other online channels, and it presents a kind of breakthrough in the types of colors and ideas currently on the makeup scene.

The Lime Crime line has a full line of lipsticks, glosses and shadows that are geared to making a very bold statement for the woman who wears them. With lipsticks in colors that range from electric blue to hot pink, green, orange and grey, these are products created for women who have a lot of confidence and a lot of rock and roll edge.

So yes, there are lots of choices out there for women today, but that’s a great problem, actually, for women who want to look consistently great.