The relationship between football journalists and the schools they write about can often be a difficult one, but Nebraska’s Assistant Athletic Director for Media Relations Keith Mann has made sure Nebraska’s football team has a good relationship with journalists. the commitment show by Mann and his media relations team has resulted in the man named as Nebraska’s media relations director in 2004 leading Nebraska to an awards nomination from the Football Writers Association of America, Omaha.com reports.
The FWAA award is presented annually as a sign of recognition for the good work of media relations departments in the NCAA Football Bowl Subdivision and is this year being contested by eleven schools. Amongst those nominated are Nebraska’s Big Ten rivals Rutgers and the USC Trojans. Keith Mann follows in a strong tradition of Nebraska media relations experts as the school has won the FWAA award on a number of occasions in the past and is rivaling five times winner USC for the top spot again this year.
Keith Mann is now in his second spell with Nebraska University after completing his undergraduate studies at the school he worked as Assistant Sports Information Director at Nebraska from 1998 to 2000 before departing for a media relations role with the University of Tennessee football team. Mann spent one year working with Tennessee before deciding to return to Nebraska and took up a media relations role with the Nebraska Golf Association. Eventually the lure of his Alma Mater was too much and Mann returned to Nebraska to take up the role of Nebraska’s media relations director in 2004 and his current role in 2009.
The role requires Mann to develop a series of strong relationships with media professionals and journalists from across the country as he serves as the first point of contact for media requests about the football program. The FWAA award is designed to honor those media relations professionals who are dedicated to providing the best information available and maintaining strong links with journalists around the country.