Alastair Borthwick, a Cherished Author, and Journalist

Alastair Borthwick was a renowned and respected author, journalist, and broadcaster. He was born in 1913 in Rutherglen. He spent most of his early days as a child in Ayrshire, a seaside town in Troon. Later, his family relocated to Glasgow. As a teen, Alastair attended Glasgow High School until the age of eighteen.

Immediately after school, Alastair Borthwick joined the Glasgow Evening Herald as a telephone boy, where his primary duties included recording incoming news from field officers. Later on, he was assigned a more involving task with the Glasgow Weekly Herald. Soon, he was promoted to serve as the editor and writer of the Children’s and Women’s Page. He was also placed in charge in charge of Readers’ Letters, Readers’ Queries, and Film Reviews.

It was during his stint at the Glasgow Weekly Herald that Alastair Borthwick became involved with the “Open Air Page,” a weekly edition of the outdoor and adventurous sports edition of the paper. The experience sparked off his love for the breathtaking outdoor scenes of the Glaswegian countryside, which was very conducive for mountaineering and rock climbing.

With an innate flair for writing and storytelling, Borthwick eventually recorded most of the outdoor experiences in a novel, which was first published in 1939. He used his articles for the open air page to write” Always a Little Further,” a story which highlighted the experiences of poor Glaswegians in outdoor activities.

Through the novel, Alastair Borthwick details the blossoming of rock climbing among the unemployed and less privileged youth of Glasgow and Clydebank. The book describes the rise of rock climbing in the 1930’s as a wave of unemployment hit the Clydebank shipyards. Adventurous Glaswegians hitch-hiked North in droves, dossed in caves, and organized themselves into climbing clubs.

Alastair Borthwick was also a patriot. In the wake of the Second World War, He joined the British army against the Germans. In the military, he served in various units, chief among them, the 5th Seaford Highlanders. He traveled with the army through Italy, Sicily, France, Burma, and North Africa. Most of his war experiences ended up in a book, Battalion: a British infantry unit’s actions from El Alamein to the Elbe, 1942-1945, which was published in 1994.

Alastair Borthwick spent his last five years in Beith in a nursing home, where he died in September 2003.


How To Make Your Brand Sticky and Sweet At the Same Time Brought To You By Edwin Miranda and KOI IXS

Brand performance can be both sticky and sweet at the same time. You want to make your brand sweeter, but sometimes only the sticky truth can get you there. That is why we turned to Edwin Miranda for some advice on how to achieve those goals.

1) The volume has to be there to make it worthwhile, according to Edwin Miranda. You have to have more than one or two people interested in what you offer to make money.

An Example:

Someone recently told me their volume orders are higher than usual right now. That means products meet the need for a lot of people, especially when they add more than 80 new items to their online inventory.

That is the type of business you need to be doing on a regular basis, according to Edwin Miranda.

2) Do you have the sustainability to keep brand going? Sustainability requires two things: Dependability and longevity.

In other words, do you offer something rare that no other person does? An example of that would be a person who sells music DVDs for performance artists. Do you offer DVDs that are rare and hard to find? Do you have the type of artists that fit every genre and almost every client type? That is a great example of someone who has sustainability, according to Edwin Miranda.

Customers know they can come to you because you offer rare music performances for artists that encapsulate every music genre, including titles from Madonna to Motorhead.

3) Do you have a solid profit margin? Your profit and loss statements should tell you everything you need to know. Your profits need to be enough to be better than breaking even each month.

Gross income- taxes and bills= net income.

Your net income needs to be enough to keep you afloat no matter what the economic climate is.

Edwin Miranda’s: Facebook Page

Clay Hutson Explains Some Of The Details That Go Into Holding A Rock Concert

Clay Hutson has a pretty interesting career. He owns a live entertainment production business that primarily works with musicians, although he also manages other types of events. His company is based in Nashville, Tennessee, and has been in operation since 2009. Before starting out in the music industry he completed a college degree in theater design. He also put in time working on a couple of Billy Graham national tours before switching over to rock music, his true passion.

Some of the big names that he has gone on tour with are Guns N’ Roses, Kid Rock, and Pink. He designs produces and manages their concerts over the course of an entire tour. One tour that Clay Hutson recalls really enjoying was the “Bleed Like Me” 2005 world tour that Garbage put on. He says he went across the United States, Canada, Europe, and Australia while working on this tour. At that time he was working as a monitor engineer. Another international tour he was on was the 2017 OneRepublic tour that had concerts in both North America and Asia. During this tour, he handled the automatic rigging system.

Clay Hutson says that the last recession had a big negative impact on his employer at the time. Since he had developed all of the marketable skills he needed to have success in the music industry he decided the time was ripe to start his own business. His experience gives him the ability to see what is feasible and what is just an unrealistic pipe dream when it comes to things such as the set design.

Computer-aided design plays a big part in what Clay Hutson does for a living. Before a tour, he will get the measurement details for each concert venue and then use a CAD product where he inputs these numbers. He says that sometimes they will have to forgo some really good and innovative equipment simply due to the fact that it’s too big to get in some of the venue’s entrances. It’s by paying attention to details like this, and routinely checking all of his work, that Clay Hutson has developed a solid reputation in his industry.