Doe Deere and Passion for Color

Doe Deere Is well-known for her cosmetic line Lime Crime Cosmetics, but there’s more to the woman behind the unicorn” look. Deere started out selling edgy clothing she created on eBay under the name Lime Crime. All this from her apartment and not having the funds to hire models, she modeled her own clothing. To her surprise her makeup became a talking point because of her bold color choices. From there came the Lime Crime Cosmetics idea. Having her husband reach out to a manufacturer that was willing to take a risk on a new idea with a small order. A small order is considered 1,000 pieces per shade, and they managed to sell out in just a week! From there, after finding some family heirloom jewelry, and with some encouragement and reassurance from her sister, Deere created Poppy Angeloff. Poppy is a jewelry line that boast of “Victorian in a Modern world”. It proudly offers heirloom quality jewelry that can carry a part of ourselves to the next generation.

Even though Deere has had 2 successful businesses, she didn’t start with any inner industry connections. Deere grew up poor, living in homeless shelters after coming to the states as a teen with her mother. Surviving by working odd jobs and kindness of other. Those experiences are what drove her to push past just being successful. She credits 3 key points to success:


-Being a Customer

-Take the risk

She says color is her passion. Deere has found color to carry emotion and being able to find a way to reach women through pursuing her passion. Receiving thousand upon thousand letters letting her know how she has impacted different women’s lives has showed how big her impact is. It hasn’t changed her core value either. Appreciate your audience and customer is still maintained even through the transition of businesses.

Doe Deere is the founder behind the controversial beauty company

Originally born in Izhevsk, Russia as Xenia Vorotova, Doe Deere is the founder behind the controversial beauty company known as Lime Crime. Lime Crime was the most hated beauty company at one point on the internet for its security breaches and multiple credit card hacks. These lead the company to be faced with class-action lawsuits, but this isn’t the only issue they have had.

Deere, the founder of Lime Crime as stated above, has stepped back publicly to allow the company to burnish its reputation. Doe Deere was very active on both Myspace and LiveJournal back in the early 2000’s, and she was even part of a band. She launched Lime Crime in 2008 as the very first online make-up ranges. This was a pioneer for its time, but unfortunately, the company has created a name for itself as one of the most controversial beauty companies ever.

The founder has a history of online scandals, and one incident that has been the most damaging to Deere personally was her decision to dress up as Adolf Hitler for Halloween in 2007. She explained later that she believed Halloween was about dressing up as monsters and frightening things. In her life and history, Hitler has always been the biggest monsters. This, of course, backfired on her terribly despite her explanation. It is now something that is talked about on the sidelines, but none the less still part of her history while with the company.

Thankfully nowadays the younger customers purchasing the items don’t know about Deere’s history with the brand. She currently has no title whereas before she was the CEO. However, the company does state that they do use her as a muse in the creations for the make-up colors and brilliant hair colors offered through the company. It is her boldly colorful creations that are featured on Lime Crime in the Unicorn Hair dye collection.

11 Simple Hair Hacks You’ll Wish You’d Known About Sooner

Want an easy way to care and grow long healthy hair?

Well these 11 tips will make good hair days uber achievable.


  1. Vitamins for good hair growth


Wengie Hulk up on omega 3s and fatty acids for shine. Fish, nuts, and avocado have these built-in nutrients.

Also include some:

Vitamin C for hair growth

vitamin A for scalp care

biotin for hair strength

and folic acid for hair loss prevention

Don’t have time for that?

Sugar Bear hair gummies has all these goodies plus more.

They’re 100% natural and vegetarian friendly.

Chew 2 gummy bears a day to have longer healthy hair that you’ve always craved.

Head over to sugar bear hair for more info.


  1. A super clean hair brush in minutes


Your beloved hair brush is full of dead skin and shed hair.

Give it a scrub a dub dub to prevent re-distribution on your clean locks.

First, you can use a fine tooth comb to tease out shed hair.

A kitchen skewer can also do the job.

Next, with an old toothbrush, shampoo, and a bowl of hot water, you’ll have a squeaky clean brush in no time.


  1. Fake it ’til you make it longer ponytail


Make your ponytail look longer from the back in an instant by stacking two ponytails on top of each other.

Put half of your hair into a ponytail.

Take the other half and create a second ponytail right under the first one.

Hide the second ponytail by blending the hair of the first ponytail into the second one. Or you can use a little hairspray to hold it in place.


  1. Mask your hair into condition


Before you shampoo, condition your hair with about 2 tsp. of coconut oil.

It won’t weigh down your hair.

Coconut oil is chock full of antioxidants and antimicrobial s.

This oil helps hair color lasts and pumps up the volume on your mane.


  1. A t-shirt is all you need to dry the right way


The long fibers on towels can cause a lot of breakage on your tresses.

Use a t-shirt instead.

A t-shirt’s fiber are way more smoother.

And instead of rubbing your delicate fibers, patting them instead is much better.


Bonus Alert: 3 tricks to using hairspray for laid back hair


Tame flyaway by spraying your makeup brush and applying to the the affected part.

Control defiant baby hairs, after creating a ponytail.

With a little hairspray on an old toothbrush, your baby hairs with lay down with grace.


Help your bobby pin have a firmer hold with spraying it before you put it in the desired place. This will ensure that your coiffure stays put.


  1. Become a spit ends terminator with hair shears


Roll your hair like a rope and all the split ends will stick out like a sore thumb.

Snip those little buggers off and you’re good to go.

An alternative would be to do the 3 finger method.

Grab your hair and place it under,over, and under your fingers.

Now as you slide down your hair length, split ends will pop out.

This little trick is convenient to do between salon appointments.

Hasta la vista split ends!


  1. 10 minutes sexy curls or bedroom waves


With a high ponytail, split your hair into 3 to 8 sections.

Make more sections if you want more of a curlier look and less sections will give you a wave effect.

Curl them with a curling iron and take down the ponytail for beautiful curls or waves in minutes.


  1. Blow Dry Shampoo to Remove excess Oils


Dry shampoo is great to use between wash days.

If your hair gets extra oily, besides dry shampoo you can opt for corn starch or baby powder.

Before bed, apply it to your hair.

The next morning, blow dry the powder away instead of brushing it out.

An added bonus is you get volume galore.


  1. Use a nylon diy hair tie instead


Cut horizontal lines across an old nylon stocking to make your own hair tie.

The nylon is a softer alternative for tying your hair up at night.

Friction from regular elastics can break your strands and make hair brittle.

Your hair will thank you for treating her better.


See more hair hacks I didn’t mentioned over in my video.