Cosmetics are one of the most popular selling products on the market. Out of all the beauty products available, lip balm is the number one seller. Many cosmetics companies are looking for ways to capitalize on the popularity of lip balm. Yet, there’s one company who’s leading the way in lip balm products.
EOS may be an unknown name to some people, yet there lip balms have become a hit with the Hollywood crowd. Thanks to their innovative lip balms and popularity with Tinseltown starlets, EOS lip balm is quickly becoming a leader in the cosmetics industry.
Years ago, EOS (https://evolutionofsmooth.com/) was a little known company. The company’s three founders were looking to break into the beauty industry. They wanted to create a lip balm that would be different from the ones currently in stores. After extensive research, EOS created their unique brand of lip balm.
What makes EOS different from other lip balms is their packaging. Most lip balms come in tins, while EOS’ balms come in a pop off tube, which can be easily applied like regular chapstick. Aside from its container, EOS lip balms are made from natural ingredients and comes in a variety of flavors, which is why it’s become a hit with beauty fanatics.
After getting their product to the market, EOS relied heavily on social media influence to promote their brand. Thanks to the help of social media and beauty bloggers, EOS has become a success with consumers, making it one of the top companies in the beauty industry. As their popularity continues to grow, EOS is looking to cement its status in the cosmetics industry by creating new products for their customers. The products are now available on Target stores and on eBay online.