Fabletics has grown into a mega clothing brand that growing each and every day. In the years since their inception, they have grown as a phenomenal company, going head to head with retail king Amazon. Fabletics is a retail company that specializes in activewear. The brand resonates with young women all over the world. Fabletics was co-founded by Hollywood actress Kate Hudson. The brand works with a membership business model. People interested in the brand can sign up for a Fabletics membership. With a Fabletics membership, members can get one piece of activewear every month. Fabletics growth has shocked even some business-minded professionals. The activewear company is scheduled to open several stores, which will be added to the stores that are already open. The Fabletics stores that are already open are located in Florida, Illinois, California, and Hawaii. Fabletics has had a success getting customers to their physical stores and their website. The company creates clothes that gravitate to young women everywhere. The activewear that is featured within the brand are leggings, workout tops, and outerwear. Customers have raved that they clothing is comfortable and features luxurious fabrics. Currently, Fabletics is collaborating with celebrities to get the brand to another level.
Singer and actress Demi Lovato have teamed up with Fabletics, collaborating on her own line of activewear. This collaboration will be the first one for Fabletics. It is a limited edition collection that was designed by Demi Lovato. The collection will also be in partnership with United Nations Foundation’s Girl Up campaign. The United Nations Foundation’s Girl Up campaign’s mission is to empower young girls for change. Demi Lovato is dedicated to one particular initiative called SchoolCycle. SchoolCycle works to get disadvantaged teenage girls into school. Demi Lovato also has the task of being a brand ambassador, spreading Fabletics’ message of inclusion. Demi Lovato used social media to get the word out about the collaboration. Kate Hudson is scheduled to host an event for Demi Lovato, celebrating the collaboration. The collection is called Demi Lovato for Fabletics. The collection is targeted to active women. The collection will feature leggings, tops, and jackets. The collection will be sold in all Fabletics stores, on the Fabletics website and in 8 countries.
Kate Hudson expressed her excitement with collaborating with Demi Lovato. She stated that Demi is a great voice of female empowerment, something that is one of the values of Fabletics.