Doe Deere and her incredible makeup line Lime Crime are revolutionary and remarkable. Although the objective of Lime Crime products is to paint the face and hair gorgeously and intensely, another main objective is to be cruelty free and let the inner beauty shine through with the philosophy of this product company and its owner. Doe Deere, originally from Russia and raised in New York city, is a creative genius who has been sharing her artistry and lovely imagination as well as humanitarianism through her makeup line Lime Crime since 2008. The premise is achieving bold, unique colors for human expression without making innocent bunny rabbits and rats be the guinea pigs which most other makeup companies unfortunately do. The daring pretty products are also free of any animal products. Lime Crime is certified vegan and cruelty-free by PETA and Leaping Bunny.
Doe Deere is also active in animal related charity work and has an affinity for the infamous unicorn as well. She refers to her customers as unicorns and regards them gracefully and gratefully as the title would imply. Part of her mission is to help people be themselves and share their own unique beauty and soul with the world. She also likes to inspire others to pursue their dreams and not be afraid of taking chances or failing, which is just an opportunity to try anew. Doe confesses her makeup line launch and continuance has not been without hiccups. She is realistic about being human and wants to help others be secure in that as well, although she bestows them with the majestical title of unicorn because she sees the innate magic inherent in everyone.
Lime Crime is an online based company and Doe Deere enjoys the feedback she can get from her customers and is very loyal to them. She listens to praise and criticism alike, but also realizes how important it is to deal with so-called haters with a level head and open heart. With such an adventurous company it is inevitable to attract some people who don’t extend the same understanding so she chooses to not spend time fueling their unfair fire when she has so many better things to do. Doe works closely within her company and even spends time perfecting products alongside chemists in the lab. One of her greatest accomplishments in that token is creating a lipstick that goes on from liquid to matte and doesn’t crumble or smudge, which she worked with a chemist for months on. Another of her amazing products launched more recently is Unicorn Hair, semi-permanent hair dye in outlandish and delicious colors such as bubblegum rose and neon peach. Doe herself is an excellent ambassador for her brand as she wears the colorful hair and rebellious makeup colors with a special sort of sophistication stemming from her inner beauty and unwavering belief in being herself and everyone’s right to share love in their own ways with the world. Lime Crime is an innovation and icon for individualism. Learn more: http://www.bizjournals.com/losangeles/potmsearch/detail/submission/6417482/Doe_Deere