One of the trickiest things to running a business with e-commerce or even just to maintain a business website is to also stay on top of your search engine marketing (SEM) and pay-per-click (PPC) advertising. This is a little different from search engine optimization (SEO) which is purely reliant on your website’s design and content, but it can be just as important since it can give your business exposure across even more searches and ad spaces. Trying to manage these SEM and PPC ads can be time-consuming though and also a real knowledge of how to invest the right amount into them and maximize your ROI. That’s why White Shark Media is a good company that you can pick to manage your SEM and PPC ads for you.
White Shark Media is a privately-owned company that has fully-trained technicians who can optimize your Google AdWords or Bing Ads campaigns and minimize the work that you need to do on them. They’re listed in Google’s Small Business Partners network which requires digital marketing companies to adhere to a strict set of standards and have a solid reputation to be listed. White Shark Media has listened to what their customers have had to say over the years and they’ve taken steps to make sure that current elements of AdWords campaigns that are working well are kept, and customers are no longer required to create a brand new AdWords account.
White Shark Media goes beyond just the simple aspect of bidding on keywords and creating campaign listings to actually analyzing where your website traffic is coming from and which weaknesses in your campaigns can be improved. They also keep you in the loop by hosting monthly online meetings and giving you detailed reports. If you want to hear from them how they will improve your current AdWords campaigns, you should signup for their AdWords evaluation.