The MIT Technology Review has recently been looking into the changing face of Online shopping and lining it to the visual search technology that is becoming a major part of the retail industry. The many different options for visual search on technologyreview discussed in the Technology Review include those being used by social media platforms, and retailers who are looking to take advantage of research stating individuals using image searches will be more likely to purchase items than those using traditional text boxes.
Companies like Slyce have been looking for the best ways of creating platforms that allow consumers to use images to conduct searches for products they wish to buy. Slyce has developed its own software that allows the individual consumer the opportunity to use a smartphone camera to take a photo of the product they wish to buy. Known as snap and buy, the technology created by Slyce is being used by, or developed for many of the top retailers in North America.
Established in 2012 by Cameron Chell and Erika Racicot, the company has developed spftware that can be included in the app of a retailer, which allows searches to be completed without leaving the software of a retailer. Social media is also playing a major role in the future of Slyce as the company is developing new technologies that allow images from social media platforms to be used in completing an image based search.
Social media has proven to be an important testing ground for the latest developments in visual search technology, which include popular social media platforms developing their own visual search technology. in the coming years the growth of visual search technologies is expected to bring the inclusion of “buy” buttons allowing a searched for products to be purchased directly from a search.